Starmaker: Life as a Hollywood Publicist with Farrah, the Rat Pack and 600 More Stars Who Fired Me

By Jay Bernstein

His girls have been tens, his weapons have been .38s, and his choice of jewel-encrusted strolling canes numbered within the hundreds of thousands. for almost 50 years, Jay Bernstein was once a Hollywood fixture, possessing probably the most strong PR companies in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and generating dozens of tv motion pictures and sequence. destiny Hollywood insider Jay Bernstein used to be born open air – means outdoor – Tinseltown, in Oklahoma urban, Oklahoma, on June 7, 1937. yet Bernstein, helped by means of his friends the Rat Pack, finally chanced on his approach from the mailrooms of Hollywood to possessing a most sensible organisation that represented over six hundred A-List stars within the ’60s and ’70s. Bernstein’s inventive PR stunts made him as recognized as his consumers, similar to paying ladies to throw lodge keys at Tom Jones and having leisure this night host Mary Hart’s legs insured by way of Lloyd’s of London for 1000000 funds. Bernstein died, with Farrah Fawcett by way of his aspect, in 2006 after anguish a stroke. Starmaker is Bernstein’s personal behind-the-scenes examine his lifestyles – the lifetime of an outrageous Hollywood character, and the celebs who surrounded him. it's a actual Hollywood memoir, written in Bernstein’s voice by way of his closest confidante Larry Cortez Hamm.

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I wasn’t with him, yet after the festivities he known as me. “How’d it pass? ” I requested. Michael laughed. “Okay, till a few child threw a rock at me. ” It was once the type of tale i may make hay out of. the genuine tale used to be so simple as Michael instructed it. a child in a high-rise development had dropped a pebble from a window that landed on Michael’s convertible. No accidents, no harm, no nothing—except I became the pebble right into a boulder. I took the tale to Harrison Carroll on the Herald-Examiner. “You don’t anticipate me to think this, do you, Jay? ” “Well, it occurred. ” “One little child threw a boulder at Michael Landon? ” “Several kids,” I exaggerated. “They rolled it out the window of a development. Had it hit Michael, it is going to have killed him. ” Harrison enjoyed offbeat tales, yet you needed to promote him. I positioned my identify at the line. “It’s precise, Harrison. They most likely weren’t aiming the boulder at Michael, however it used to be his motor vehicle they hit. ” I gave an inch of area among my thumb and my index finger. “He was once that faraway from being killed. The officers desired to cease the parade, yet Michael wouldn’t have it. He braved it out, despite the opportunity of extra boulders from extra home windows down the parade direction. ” The tale ran the next day to come in Harrison’s column. The twine providers picked it up and headlines worldwide proclaimed dramatically: “Little Joe nearly Stoned to Death,” or “Michael Landon Escapes Rockslide in Flower Parade. ” It used to be effortless to get Michael’s identify within the newspapers and on tv, yet tales with a deal with have been difficult to come back by means of. This one labored, and that i used to be pleased with myself. while Michael back to L. A. , he gave me a decision. I joined him for lunch on the Rangoon Racquet membership, a favored watering gap and eatery in Beverly Hills. Michael wore a grim expression. He used to be chilly, formal. We chatted; our nutrition have been served after which Michael bought to the purpose. “Jay, I’ve written Bonanza scripts and directed one, yet you retain publicizing Michael Landon, the individual. ” What he acknowledged used to be actual, yet there have been mitigating conditions. First, the general public sought after details on Michael Landon, and his scripts and one directorial functionality didn’t precisely weigh down newspaper editors. Little Joe used to be a identified commodity. “Did you learn the piece in humans? ” he requested. He used to be going again a number of weeks. after all I had learn the piece. I had prepared the interview. The reporter had promised he may keep on with Michael’s position in Bonanza. He hadn’t. on the story finish of the short merchandise, he had delved into Michael’s inner most existence, which were turning out to be messy. “I didn’t write the piece, Michael. I simply manage the interview. ” He minimize me brief. “Where in hell did you get the boulder tale each newspaper is working? That’s now not what I advised you. ” “So? I exaggerated, Michael. That’s what gave the tale legs. ” “But it’s now not true,” he stated with exasperation. “Ninety percentage of the stuff humans learn isn’t real. yet they need to think it. Harrison Carroll desired to think it. The cord editors desired to think it.

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