By Jeremy Rifkin
Destined to turn into probably the most talked-about books of 2000, here's a trip into the recent international of hyper-capitalism the place getting access to studies turns into extra very important than possessing issues and all of existence is a paid-for activity.
In The finish of Work, Jeremy Rifkin argued that desktops, robotics, telecommunications, and biotechnologies are quick exchanging people in almost each and place of work. In The Age of Access, he is going additional, displaying how new applied sciences are even getting rid of suggestions of "property" and "ownership" from our lives. during this new period, we'll purchase enlightenment and play, grooming and style, and every thing in among within the type of bought reviews.
Imagine a global the place almost each job outdoors the confines of kin family members is a paid-for experience--a global the place conventional reciprocal duties and expectancies are changed by way of contractual kin within the type of paid memberships, subscriptions, admissions fees, retainers, and fees.
For the 1st time in sleek historical past, Rifkin argues, possession of actual estate is obvious as an albatross, and intangible rules and services are the manager turbines of wealth. This dramatic shift impacts enterprises up to shoppers: the world's significant businesses are speedy laying off estate holdings, factories, and different resources in desire of big outsourcing and leasing.
Rifkin warns of a dawning period during which substantial access-providing businesses are taking advantage of each point of human life, whereas shoppers personal not anything. during this new economic system, access-sellers will eventually be capable of commidify all of human adventure.