Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
By Dave Kerpen
The mystery to profitable word-of-mouth advertising and marketing at the social net is straightforward: be Likeable
“Dave Kerpen’s insights and transparent, how-to directions on construction model recognition through actually attractive with consumers on fb, Twitter, and the various different social media structures are not anything wanting brilliant.”
—Jim McCann, founding father of 1-800- FLOWERS.COM and Celebrations.com
“Alas, logic isn't so universal. Dave takes you on a (sadly, a lot wanted) guided travel of ways to be human in a electronic world.”
—Seth Godin, writer of Poke the Box
“Likeable Social Media cuts throughout the advertising and marketing jargon and technical element to offer you what you actually need to make feel of this speedily altering global of electronic advertising and communications. Being human—being likeable—will get you far.”
—Scott Monty, worldwide electronic Communications, Ford Motor Company
“Dave offers what you wish: functional, particular how-to suggestion to get humans conversing approximately you.”
—Andy Sernovitz, writer of Word of Mouth advertising: How clever businesses Get humans Talking
About the Book:
A friend’s suggestion is much extra robust than any commercial this day. it appears everyone seems to be attached 24 hours an afternoon, seven days every week to fb, Twitter, Pinterest, and lots of different social websites. each one opinion, judgment, and suggestion is distributed out to the area the instant it’s shaped. innovations shuttle farther—and faster—than ever before.
There’s without doubt a advertising revolution is afoot. television, radio, and print advertisements are out—and own likeability is in. by way of what you are promoting, one fb “like,” one Twitter retweet, or one weblog put up percentage can translate into significant revenues. yet how do you get humans to click?
Written via Dave Kerpen—the specialist on turning likeability into measurable profits—Likeable Social Media is approximately harnessing the facility of the social internet to construct powerful word-of-mouth advertising and marketing campaigns that might rework your business.
In this enjoyable yet hugely important learn, Kerpen promises the knowledge and instruments you want to really have interaction your buyers and aid them unfold your message all over the place. He finds all of the secrets and techniques to popularizing a model by way of being actual, attractive, and transparent—and he teaches you an identical tools he used to redefine manufacturers equivalent to 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more.
Likeable Social Media teaches you the bits and bobs of: * Listening in your clients * Defining your target market * Attracting your first enthusiasts * making a conversation with shoppers * Responding to sturdy and undesirable reviews * offering price * providing pleasure, satisfaction, and surprise
Creating and retaining an genuine model character is the foremost to social media company good fortune. Likeable Social Media will get you there at very little rate for your business.
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